• Our Beginning

    If the name "AMOI" resonates with you, it's because it's a heartfelt tribute to my Teochew mother, who has inspired my love for fabrics and clothes. I named this brand after her as a way of honouring her love and encouragement for me.

    I've always had a deep appreciation for supporting local businesses and the unique, personal touch that small boutiques offer. The idea of starting my own business had been a dream of mine for as long as I can remember. However, fear and self-doubt often held me back. I was comfortable in my routine and questioned whether I had the courage and capability to take on something as significant as starting my own business. Growing up, I often felt average, and I wondered if I could ever achieve something truly special. These doubts weighed heavily on my heart, and I pushed the idea of starting my own business to the back of my mind.

    But the desire to create something that I could call my own never faded. It grew stronger. When the opportunity finally presented itself, I knew it was time to take a leap of faith. I took a deep breath and dove in headfirst. And AMOI was born.

    I hope you find joy, inspiration, and a sense of connection in our collections, just as I have found creating them. And as you explore our offerings, remember that AMOI is more than just a brand—it's a tribute to the love and encouragement of a remarkable woman who inspired it all.

    Lauren

The Brand

- Awaken Moments of Inspiration -

AMOI champions the spirit of the modern individual, navigating the fluidity of style in a world that demands both function and form. We create pieces that transition seamlessly from the boardroom's assertive energy to the relaxed ambiance of chic weekend brunches.

Embracing androgyny with a touch of elegance, AMOI collections are a testament to the power of feeling confident in one’s skin, offering wardrobe staples that are not just worn but lived in.

In creating AMOI, it was never about grandeur but about the significance of mindful decisions—from printing and customising our fabrics that resonate with us to embracing small-batch, curated production.

Each piece is crafted with intention, aiming to connect deeply with the wearer.

In The Press

Aiming AMOI for success: Tales of a clothing brand founder in SG

January 24, 2025

In ‘Made in SG’, Melanie Oliveiro speaks with Lauren Teo, founder of the local clothing brand, AMOI Hallmark, about what inspired the creation of this artisanal label. Teo will talk about AMOI’s various collections and why they are available in ethically produced small batches – including a range of modern cheongsams. Teo will also talk about the various challenges and rewards that come with running an online + pop up fashion label.  

Real styles for real stories

  • Artisanal & Crafted with Care

    At the heart of AMOI lies a deep-rooted belief in the exclusivity of expression through fashion. Each collection, is meticulously crafted in small batches.

  • Confidence Enhancing Cuts

    AMOI reimagines the essence of confidence through our meticulously crafted silhouettes. Our pieces, embodying a blend of androgyny and sophistication, are designed to elevate confidence and comfort.

  • Sustainability at Heart

    We believe in fashion with a conscience. That's why sustainability is at the heart of everything we do. From our ethical production practices to our commitment to minimizing waste, we strive to make responsible choices that benefit both our customers and the planet.
Discover your AMOI moments