If the name "AMOI" resonates with you, it's because it's a heartfelt tribute to my Teochew mother, who has inspired my love for fabrics and clothes. I named this brand after her as a way of honouring her love and encouragement for me.

I've always had a deep appreciation for supporting local businesses and the unique, personal touch that small boutiques offer. The idea of starting my own business had been a dream of mine for as long as I can remember. However, fear and self-doubt often held me back. I was comfortable in my routine and questioned whether I had the courage and capability to take on something as significant as starting my own business. Growing up, I often felt average, and I wondered if I could ever achieve something truly special. These doubts weighed heavily on my heart, and I pushed the idea of starting my own business to the back of my mind.

But the desire to create something that I could call my own never faded. It grew stronger. When the opportunity finally presented itself, I knew it was time to take a leap of faith. I took a deep breath and dove in headfirst. And AMOI was born.

I hope you find joy, inspiration, and a sense of connection in our collections, just as I have found creating them. And as you explore our offerings, remember that AMOI is more than just a brand—it's a tribute to the love and encouragement of a remarkable woman who inspired it all.