AMOI Hallmark began as a small, homegrown label in Singapore, rooted in a love for thoughtful prints and intentional design. We design digitally printed pieces that balance aesthetics, functionality, and comfort. We work closely with ethical partners both locally and overseas, who share our commitment to responsible practices and respect for craftsmanship.

Our collections are produced in small, curated batches— an intentional approach that helps minimise unnecessary wastage while allowing us to stay hands-on and be closely involved in every stage of the production process.

As a small business, our resources may be modest, yet our commitment to quality and integrity remains unwavering. This way of working allows us to offer the very best we can—thoughtfully made, with care, from start to finish.

January 24, 2025

Aiming AMOI for success: Tales of a clothing brand founder in SG.

In ‘Made in SG’, Melanie Oliveiro speaks with Lauren Teo, founder of the local clothing brand, AMOI Hallmark, about what inspired the creation of this artisanal label. Teo will talk about AMOI’s various collections and why they are available in ethically produced small batches – including a range of modern cheongsams. Teo will also talk about the various challenges and rewards that come with running an online + pop up fashion label.
Listen for full interview here.